|
Appendix
B: User behaviour and Characteristics
(August
22, 2006)
Average
time spent on the Internet each week: 16.5 hours (up from 15.9 in
January 2006)
Figure
6: Percentage of Married to Unmarried Internet Users January 1999
- July 2006. (Source:
CNNIC, July 2006)
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to main report>>
Figure
7: Percentage of Male to Female Internet Users July 1999 - July
2006. (Source:
CNNIC, July 2006)
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to main report>>
|
Main
source of information
|
Internet
users
|
Non-Internet
users
|
|
Internet
|
82.6
|
0
|
|
Television
|
64.5
|
88.3
|
|
Newspapers
|
57.9
|
35.9
|
|
Magazines
|
18.8
|
9.9
|
|
Books
|
18.7
|
10.1
|
|
Radio
|
14.4
|
12.6
|
|
Other
|
6.9
|
11.5
|
Table
19: Main sources of information for Internet users and non-Internet
users (Source: CNNIC, July 2006)
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to main report>>
|
Time
|
00:00
|
01:00
|
02:00
|
03:00
|
04:00
|
05:00
|
06:00
|
07:00
|
|
%
|
21.9
(20.6)
|
9.3
(7.8)
|
7.9
(6.4)
|
5.2
(4.1)
|
4.5
(3.0)
|
4.1
(2.7)
|
4.7
(3.1)
|
5.3
(4.4)
|
|
Time
|
08:00
|
09:00
|
10:00
|
11:00
|
12:00
|
13:00
|
14:00
|
15:00
|
|
%
|
17.6
(16.0)
|
28.4
(26.7)
|
31.6
(31.2)
|
30.2
(29.3)
|
34.1
(33.3)
|
36.4
(34.9)
|
41.9
(38.4)
|
42.3
(38.9)
|
|
Time
|
16:00
|
17:00
|
18:00
|
19:00
|
20:00
|
21:00
|
22:00
|
23:00
|
|
%
|
39.7
(37.1)
|
36.4
(33.2)
|
34.1
(31.1)
|
44.9
(44.7)
|
60.7
(61.1)
|
60.9
(60.2)
|
52.1
(50.0)
|
34.2
(31.4)
|
Table 20: Most
likely times to access the Internet (January 2006 figures in brackets)
(Source: CNNIC, July 2006)
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to main report>>
|
Feature
|
Extremely
satisfied %
|
Relatively
satisfied %
|
Average
%
|
Not
very satisfied %
|
Very
dissatisfied %
|
Trend
(CMI)
|
|
Internet
speed
|
4.3
(6.8)
|
37.3
(33.9)
|
37.6
(39.8)
|
15.3
(15.3)
|
5.5 (4.5)
|
Slightly less satisfied
|
|
Fees
and payment procedures
|
2.8
(4.7)
|
15.2
(18.7)
|
47.1
(43.7)
|
26.5
(25.2)
|
8.4
(7.7)
|
Less
satisfied
|
|
Security
|
2.3
(4.3)
|
15.0
(20.2)
|
49.5
(44.6)
|
25.1
(23.0)
|
8.1
(7.9)
|
Less
satisfied
|
|
Wealth
of Chinese information
|
9.4
(new)
|
43.8
(new)
|
38.9
(new)
|
6.2
(new)
|
1.7
(new)
|
-
|
|
Verity
of content
|
3.0
(5.2)
|
28.4
(25.4)
|
45.8
(47.4)
|
18.0
(18.2)
|
4.8
(3.8)
|
Slightly
less satisfied
|
|
Healthiness
of content
|
2.8
(4.8)
|
27.3
(22.7)
|
46.2
(47.7)
|
18.1
(19.2)
|
5.6 (5.6)
|
Slightly less satisfied
|
|
Personal
privacy protection
|
3.0
(5.5)
|
18.2
(22.7)
|
50.1
(45.4)
|
22.0
(19.3)
|
6.7
(7.2)
|
Less
satisfied
|
|
Ease
of operation
|
10.3
(14.1)
|
50.6
(46.6)
|
32.8
(34.0)
|
5.0
(4.3)
|
1.3
(1.0)
|
Less
satisfied
|
|
Overall
satisfaction
|
2.9
(5.0)
|
42.2
(40.7)
|
47.6
(47.3)
|
6.4
(6.4)
|
0.9
(0.6)
|
Less
satisfied
|
Table 21: Satisfaction
with features of the Internet (January 2006 figures in brackets)
(Source: CNNIC, July 2006)
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to main report>>
|
Year
of starting to play online games
|
Response
(%)
|
|
Before
2000
|
16.7
|
|
2000
|
31.3
|
|
2001
|
10.8
|
|
2002
|
13.2
|
|
2003
|
11.4
|
|
2004
|
8.2
|
|
2005
|
6.5
|
|
2006
|
1.9
|
Table 24: Year
of starting to play online games (Source: CNNIC, July 2006)
|
Longest
time continuing to play any one online game regularly
|
Response
(%)
|
|
Less
than 1 month
|
0.9
|
|
1-3
months
|
46.8
|
|
4-6
months
|
15.5
|
|
7-9
months
|
3.6
|
|
10-12
months
|
11.3
|
|
13-18
months
|
5.3
|
|
19-24
months
|
7.5
|
|
More
than two years
|
9.1
|
Table 25: Longest
time continuing to play one online game regularly (Source: CNNIC,
July 2006)
CMI
|
