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At Eight & Eight Ltd. we take seriously the protection and privacy of the users of our website. To this end we adopt the following privacy policy when collecting, storing or transmitting any personal data about users of the website.

1. You need to register to read China Media Intelligence. We ask you for a limited amount of background information on our registration form solely for the purposes of monitoring use of our site and in order to continually improve the service we provide to our users. You may apply for a username and password without providing some of the information asked for but Eight & Eight reserve the right to decline such applications at its discretion.

2. Should you submit questions or feedback to us by an e-mail link or the 'Ask Us' form provided on the website, we will require your personal data which will then be recorded and collated by us.

3. Personal data may also be collected in the ordinary course of the provision of services on the website. Eight & Eight Ltd. will take it that any information or personal data, including e-mail addresses and domain-names, supplied by users in the ordinary running of the website or in any correspondence with Eight & Eight Ltd. via the website is done willingly by the user and that Eight & Eight Ltd. may store such data for its own purposes for as long as deemed necessary by Eight & Eight Ltd.

4. Eight & Eight Ltd. will make a record of your visit to the www.eight-and-eight.com website that shows the domain name of the server through which you accessed the site and the pages that you visited. We only collect aggregate information about the number and types of visitors by reference to their domain name server address. This information may be used by us for preparing general statistics on the usage of our website and for marketing the website to advertisers. However, such data will not identify users as individuals.

5. Eight & Eight Ltd. may use any personal data collected for the following principal purposes:

• processing your application or request for services offered on the website
• compilation of Eight & Eight Ltd.'s customer database
• the ordinary running of the China Media Intelligence website
• marketing services of Eight & Eight Ltd.'s products and services
• meeting requirements for disclosure under any national or international law to which Eight & Eight Ltd. is subject
• auditing
• collection of debts owing to Eight & Eight Ltd.

6. Eight & Eight Ltd. will keep all personal data of its website users confidential but may provide such information to any personnel, agent, adviser, auditor, contractor or other service provider who provides advice to Eight & Eight Ltd. about the conduct of its operations.

7. Eight & Eight Ltd. will also make personal data of users available to legal practitioners or law enforces as required under any national or international law to which Eight & Eight Ltd. is subject.

8. Payment information may be provided to banks and other financial institutions in connection with the collection of payments.

9. Should Eight & Eight Ltd. need to pass personal information of its website users to third parties in the course of providing services offered on the website, Eight & Eight Ltd. shall not be responsible for the privacy protection or lack thereof on the part of such parties.

10. Eight & Eight Ltd. may use your personal data for the purposes of direct marketing, either by itself or by parties contracted by Eight & Eight for such purposes, of Eight & Eight Ltd.'s products or services via fax, telephone, e-mail, or any other means of communication that it sees fit.

11. Eight & Eight Ltd. will not pass the personal data of its website users to other companies for the purposes of the direct marketing of those other companies.

12. This privacy policy only applies to the Eight & Eight Ltd. website. If you click on any advertisement or hyperlink to another website, then Eight & Eight Ltd. cannot be held responsible for the protection of your privacy or personal data while you are visiting such other locations.

13. Cookies are used by some websites to track or modify a user's interaction with the site. These cookies may be saved permanently on the user's computer. Eight & Eight Ltd. reserves the right to use cookies as required for the ordinary operation of its website.

14. Where personal data is stored electronically, it will be kept in a password-protected environment and will only be made accessible to authorised employees of Eight & Eight Ltd. who will be made aware of this privacy policy.

15. Should Eight & Eight Ltd. need to take out legal proceedings against any user of the website for any reason whatsoever, including the collection of fees owed, the user agrees that Eight & Eight Ltd. may use any data that has been provided by the user for the purposes of taking action against them.

16. Eight & Eight Ltd. may retain personal data collected as outlined above for as long as is still required for the purposes mentioned and we reserve the right to retain archival copies indefinitely.

17. Users may check whether Eight & Eight Ltd. holds any data about the user and have access to any such data. Users may also correct any inaccurate data relating to themselves though Eight & Eight Ltd. may charge a reasonable fee for the processing of any such data requests.