| Mobile newspapers: what is needed for a healthy future?
Electronic reading of different kinds is booming in China and electronic newspapers sent to mobile phones are the most widely read electronic publications of all. The continuing growth of mobile phone users, Internet users, the gradual spread of 3G technologies and the growing popularity of smartphone handsets have all contributed to this growth. However, although one of China's oldest e-publication markets, the sector is still in transition to maturity. The last couple of years have seen significant developments in the market that suggest publishers are waking up to the problems and challenges facing the sector, but these problems have still in many cases to be overcome. In this Analysis, China Media Intelligence looks back over recent developments in the mobile newspaper sector in China and asks what is still needed for the healthy sustainable development of the sector |