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| Analysis |
| Cross-media
funding: is television the future for the film industry?
Revenues in China's film industry are still but a fraction of those in the television
industry. However, with signs of steady growth in recent years and new market
demands for film China's movie business is witnessing a renewed confidence and
optimism about the future. At the same time, the television industry is facing
increasing costs, higher demand for content to fill air time and a potential slump
in advertising revenue as a result of the global economic downturn. However, with
many recent successes in China's domestic film market being funded by television
stations and television-centred media groups some analysts suggest that we can
see the emergence of a new model of finance for the film industry as well as new
production and funding opportunities for the television industry. In this Analysis,
China Media Intelligence looks at the factors driving this new cross-media investment
interest and asks whether it may be the shape of things to come |
| China's
Internet statistics: changing user profiles
China's latest official report on Internet use reveals a maturing market with
continuing strong growth and expansion. The Internet is now moving towards a broader
social reach with some of the strongest growth coming in rural and lesser economically
developed parts of the country. With Internet users now constituting more than
a fifth of the population and more than 90 percent of them enjoying broadband
access, it is now becoming more feasible to distinguish between different kinds
of Internet users. In this Market Report, China Media Intelligence analyses the
latest statistics and CNNIC's categorization of the country's Internet users to
see how the profile of the average user may be changing |
| Key
stories | | SARFT
issues online video management guidelines
The
State Administration of Radio, Film and Television (SARFT) has issued a new set
of guidelines relating to the management of online video and audio |
| Lenovo
restructures for different markets Following
the return of founder Liu Chuanzi as leader of its senior executive team, China's
leading computer maker, the Lenovo Group, is restructuring its business once again |
| Lei
Feng casting causes controversy The
casting of former Olympic diver Tian Liang in the role of Maoist, self-sacrificing
revolutionary hero Lei Feng has caused outrage in some quarters of the Chinese
public with many Chinese netizens expressing anger and dissatisfaction with the
decision | | Unicom
reports first post-merger results
China Unicom has reported its first set of end of year results following the completion
of its merger with China Netcom under telecoms industry restructuring carried
out last year | |